BusinessFlare® is preparing the Downtown Auburndale Market Analysis for the City of Auburndale Community Redevelopment Agency. The engagement provides the analytical baseline the CRA needs to open a developer solicitation on the 2.3 acre Civic Center site on West Park Street.
The Civic Center site, Downtown Auburndale Park, and the downtown commercial core across the park form a three-piece composition. The park is the connective civic tissue. The Civic Center site, redeveloped intelligently on the third edge, completes the framing around the park and gives the park audience a reason to walk a block into downtown.
2.3 acres · West Park Street · CRA-acquired January 2024 · Currently holds the Civic Center, Senior Center, Rec Hall, Historical Museum, and Parks and Recreation offices, all being relocated by the City so the full 2.3 acres can be redeveloped
Analysis focus253,732 annual visits · 59 min avg dwell · 71,323 Saturday visits · Family destination
Connective tissueAcross the park · Existing retail · Limited reasons to linger past errands
Activation opportunityMost upstream data is already in hand through the published Tier 1 and Tier 2 ECOSINT reports. The engagement layers stakeholder input and analytical synthesis on top of what BusinessFlare® has already invested in producing.
The market analysis is not the endpoint. It is the analytical baseline that supports three downstream CRA decisions. Every deliverable is written to answer them.
November 2026 presentation of the market findings and the use program with pro forma validation. The Board needs a defensible read to move forward with the developer solicitation.
The analytical baseline the CRA uses in the solicitation the Board will authorize. The Task 6 target business and industry short list feeds directly into who the CRA invites.
The same BusinessFlare® team is available to evaluate developer proposals when they come in, using the analysis as the baseline against which every pro forma is stress-tested.